Business & Finance

Start With What, How and Then Why

by Jugal Ray

In this book “Start With What How And Then Why” I have more emphasised on What and How then Why. In order to reconnect with your What you need to understand the significance of all 5W's: What, Where, When, Who and Why. However, What and Why are more important in sales. I say What comes first as the sales team needs to figure out what to do, then Why defines importance of inspiring action by connecting people to a purpose. While understanding the “What & Why” is crucial, which is just one part of the equation when it comes to aligning your sales team with strategy. To effectively implement change, it is most important to figure out ``How” do I do it and “How” do I implement it real-time with the sales team. This book explores the critical elements of aligning your winning sales team with strategy to drive success in sales. Once they align their What, How and Why, they know how to sell their products and services.